000 -LEADER |
fixed length control field |
00653nam a22002297a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220203144656.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220112b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781260575781 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
DDC Edition number |
23 |
Classification number |
658.83 |
Author Mark |
HAI |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F., Jr. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ortinau, David J. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Harrison, Dana E. |
245 ## - TITLE STATEMENT |
Title |
Essentials of marketing research |
Statement of responsibility, etc. |
/ Joseph F.Hair, Jr., David J. Ortinau, , Dana E. Harrison |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York |
Name of publisher, distributor, etc. |
McGraw hill |
Date of publication, distribution, etc. |
2021 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx,428 p. |
500 ## - GENERAL NOTE |
General note |
Includes Glossary and Index |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
10920 |
Topical term or geographic name entry element |
Marketing research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Reference (R) |