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EXCELLENCE in advertising: the IPA guide to best practice / edited by Leslie Butterfield

Series: The marketing series. Publisher: Oxford Butterworth-Heinemann 1997Description: xviii, 260 p.-.ISBN: 750631295.Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Collection	Call number	Status	Barcode
Books in Stacks (S)	Main Library Science & Technology	S	659.1 EXC (Browse shelf)	Available	137413
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 EXC (Browse shelf)	Available	137414
Books in Stacks (S)	Management and Commerce Science & Technology	S	659.1 EXC (Browse shelf)	Available	137415

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Previous	658.872 KUK Attention! this book will make you money: how to use attention-getting online marketing to increase your revenue	658.872 LIB Social nation: how to harness the power of social media to attract customers, motivate employees, &grow your business	658.872 SZE Pay-Per-Click search engine marketing: an hour a day	659.1 EXC EXCELLENCE in advertising: the IPA guide to best practice /	659.1 JEF Advertising	659.1 MUT விளம்பரம் /	659.1 SEN Brand positioning : strategies for competitive advantage	Next

Includes index.

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