000 -LEADER |
fixed length control field |
00586nam a2200205Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211221100612.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
211221b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
750631295 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Author Mark |
EXC |
DDC Edition number |
23 |
245 ## - TITLE STATEMENT |
Title |
EXCELLENCE in advertising: the IPA guide to best practice / |
Statement of responsibility, etc. |
edited by Leslie Butterfield |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford |
Name of publisher, distributor, etc. |
Butterworth-Heinemann |
Date of publication, distribution, etc. |
1997 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 260 p.- |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The marketing series |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
117392 |
Personal name |
Butterfield, Leslie. |
Role |
Editor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |