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Essentials of services marketing: concepts, strategies & cases

Series: The dryden press series in marketing. Publisher: [Singapore] Thomson 2004Edition: 2nd ed.Description: xxi, 569 p.-.ISBN: 9812406034.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Barcode
Books in Reference (R)	Main Library Science & Technology	R	658.8 HOF (Browse shelf)	Available	171813
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 HOF (Browse shelf)	Available	171814
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 HOF (Browse shelf)	Available	171812

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Previous	658.8 HIS Marketing decisions for new and mature products	658.8 HOF Marketing of services /	658.8 HOF Services marketing: concepts, strategies & cases	658.8 HOF Essentials of services marketing: concepts, strategies & cases	658.8 HUT Business marketing management : B2B /	658.8 IND MARKETING planning and organisation 2	658.8 IRW IRWIN/McGraw-Hill guide to maketing on the internet 1998-1999 /	Next