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Essentials of marketing: text and cases / [by] Geoffrey Lancaster, Lester Massingham

Publisher: London McGraw-Hill 1988Description: viii, 430 p.ISBN: 70841810.Subject(s): Marketing managementDDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 LAN (Browse shelf)	Available	121248
Books in Stacks (S)	Management and Commerce Science & Technology	S	658.8 LAN (Browse shelf)	Available	200310
Books in Reference (R)	Management and Commerce Science & Technology	R	658.8 LAN (Browse shelf)	Available	121247

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Includes index.

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