PERREAULT, William D., Jr. McCarthy, E.Jerome
Essentials of marketing : a global-managerial approach / by] William D. Perreault., Jr., E.Jerome McCarthy - 10th ed. - Boston McGraw-Hill 2006 - xl, 638 p.+CD-ROM
Includes glossary and index.
72935898 0072964642 [CD]
Marketing
658.8 / PER
Essentials of marketing : a global-managerial approach / by] William D. Perreault., Jr., E.Jerome McCarthy - 10th ed. - Boston McGraw-Hill 2006 - xl, 638 p.+CD-ROM
Includes glossary and index.
72935898 0072964642 [CD]
Marketing
658.8 / PER