MACCARTHY, E.Jerome
Essentials of marketing /[by] E.Jerome McCarthy - Homewood Irwin 1991 - xvii, 540 p.- - Irwin series in marketing .
Includes glossary and index
256026483
Marketing management
658.8 / MAC
Essentials of marketing /[by] E.Jerome McCarthy - Homewood Irwin 1991 - xvii, 540 p.- - Irwin series in marketing .
Includes glossary and index
256026483
Marketing management
658.8 / MAC