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A study on promotional strategic transformation of fast moving consumer goods in Chennai city Thesis submitted in partial fulfillment for the Degree of Doctor of Philosophy

Publisher: Chennai Bharath University 2014Description: 245 p.Subject(s): Sales promotion

DDC classification: 658.82 VIC

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books - Use in Library (PR)	Management and Commerce Science & Technology	PR	658.82 VIC (Browse shelf)	Not for loan		274987

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