| 000 -LEADER |
|---|
| fixed length control field |
00650nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191125140124.0 |
| 008 - Submission date |
|---|
| fixed length control field |
191125b ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.82 VIC |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
98533 |
| Personal name |
Victoria, Alexander C.V. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
A study on promotional strategic transformation of fast moving consumer goods in Chennai city |
| Remainder of title |
Thesis submitted in partial fulfillment for the Degree of Doctor of Philosophy |
| 260 ## - Place & TD producing Institution Name |
|---|
| Place of TD producing Institution |
Chennai |
| Name of TD producing Institution |
Bharath University |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
245 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
14994 |
| Topical term or geographic name as entry element |
Sales promotion |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
14670 |
| Topical term or geographic name as entry element |
Retail trade |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
98534 |
| Topical term or geographic name as entry element |
Consumer perception |
| 720 ## - Added Entry-Uncontrolled Name |
|---|
| Name |
Dr. M.Ganesan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books - Use in Library (PR) |
