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Marketing orientation in emerging economies with special reference to experiential marketing in food retailing outlets: A thesis submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy

Publisher: Chennai Anna University 2018Description: xx, 199 p.Subject(s): Branding (marketing)

DDC classification: 658.827 SUJ

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books - Use in Library (PR)	Management and Commerce Science & Technology	PR	658.827 SUJ (Browse shelf)	Not for loan		274974

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Previous	658.82 VIC A study on promotional strategic transformation of fast moving consumer goods in Chennai city	658.827 DIN Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai	658.827 SAT Consumer values and brand loyalty: a study on the perception of consumers on select branded clothing wears	658.827 SUJ Marketing orientation in emerging economies with special reference to experiential marketing in food retailing outlets:	658.8324 KAV A Study on the mind of Nouveau shoppers of Pandora's box in Indian shopping Mall	658.834 ABD A Study on consumer preferences of usage of cell phone net work in Pudukkottai D	658.834 ARU Consumer awareness and buying behavior towards organic food products	Next

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