| 000 -LEADER |
|---|
| fixed length control field |
00663nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191115103717.0 |
| 008 - Submission date |
|---|
| fixed length control field |
191107b ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.827 SUJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
97920 |
| Personal name |
Suja, S. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing orientation in emerging economies with special reference to experiential marketing in food retailing outlets: |
| Remainder of title |
A thesis submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy |
| 260 ## - Place & TD producing Institution Name |
|---|
| Place of TD producing Institution |
Chennai |
| Name of TD producing Institution |
Anna University |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 199 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2210 |
| Topical term or geographic name as entry element |
Branding (marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
97923 |
| Topical term or geographic name as entry element |
Experiential marketing |
| 720 ## - Added Entry-Uncontrolled Name |
|---|
| Name |
Dr. Krishnaveni Muthiah |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books - Use in Library (PR) |
