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Building brand identity: a strategy for success in a hostile marketplace (Record no. 6554)

000 -LEADER
fixed length control field	00381nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	047104220X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8343
Author Mark	UPS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Upshaw, Lynn B.
245 ## - TITLE STATEMENT
Title	Building brand identity: a strategy for success in a hostile marketplace
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	John Wiley & Sons.
Date of publication, distribution, etc.	1995
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 354 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-12	Not Known	300.00	658.8343 UPS	235237	2018-07-12	Books in Stacks (S)

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