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Basic Marketing : (Record no. 5274)

000 -LEADER
fixed length control field 00613nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230726093255.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072525231
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072525274 [CD]
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark PER
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PERREAULT, William D.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E.Jerome
245 ## - TITLE STATEMENT
Title Basic Marketing :
Remainder of title a global managerial approach /
Statement of responsibility, etc. William D.Perreault, E.Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xli, 792 p.+CD-ROM
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Total Checkouts Full call number Accession Number Date last seen Date last checked out item type
        Management and Commerce Main Library e- Resources Section 2018-07-12 Asia Foundation donation 250.00   658.8 PER NB792 2021-08-11   CD - Use in Library (PR)
        Management and Commerce Main Library e- Resources Section 2018-07-12 Not Known     658.8 PER NB3035 2021-08-11   CD - Use in Library (PR)
        Management and Commerce Management and Commerce Science & Technology 2018-07-12 Not Known 500.00 1 658.8 PER 186297 2022-11-16 2022-11-15 Books in Reference (R)
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 500.00   658.8 PER 187212 2018-07-16   Books in Reference (R)
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