PERREAULT, William D. McCarthy, E.Jerome
Basic Marketing : a global managerial approach / William D.Perreault, E.Jerome McCarthy - 15th ed. - Boston McGraw-Hill 2005 - xli, 792 p.+CD-ROM
Includes index.
0072525231 0072525274 [CD]
Marketing management
658.8 / PER
Basic Marketing : a global managerial approach / William D.Perreault, E.Jerome McCarthy - 15th ed. - Boston McGraw-Hill 2005 - xli, 792 p.+CD-ROM
Includes index.
0072525231 0072525274 [CD]
Marketing management
658.8 / PER