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Basic Marketing (Record no. 5273)

000 -LEADER
fixed length control field	00627nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230726093851.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	70620180
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070620186 [CD]
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	PER
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McCarthy, E.Jerome
245 ## - TITLE STATEMENT
Title	Basic Marketing
Remainder of title	: a global managerial approach /
Statement of responsibility, etc.	[by] William D.Perreault, E.Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Tata McGraw-Hill
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 844 p.+CD-ROM
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing manageral
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Main Library	e- Resources Section	2018-07-12	Expographic	250.00	658.8 PER	NB782	2021-08-11	CD - Use in Library (PR)
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-12	Expographic	1235.00	658.8 PER	181547	2018-07-12	Books in Reference (R)

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