Perreault, William D. McCarthy, E.Jerome
Basic Marketing : a global managerial approach / [by] William D.Perreault, E.Jerome McCarthy - 15th ed. - New Delhi Tata McGraw-Hill 2009 - xviii, 844 p.+CD-ROM
Includes index.
70620180 9780070620186 [CD]
Marketing manageral
658.8 / PER
Basic Marketing : a global managerial approach / [by] William D.Perreault, E.Jerome McCarthy - 15th ed. - New Delhi Tata McGraw-Hill 2009 - xviii, 844 p.+CD-ROM
Includes index.
70620180 9780070620186 [CD]
Marketing manageral
658.8 / PER