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SERVICES marketing: integrating customer focus across the firm (Record no. 36610)

000 -LEADER
fixed length control field	00385nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780077131715
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	SER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wilson, Alan
245 ## - TITLE STATEMENT
Title	SERVICES marketing: integrating customer focus across the firm
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London
Name of publisher, distributor, etc.	McGraw-Hill
Date of publication, distribution, etc.	2012
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 559 p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	14000.00	2	658.8 SER	224840	2021-11-08	2021-10-07	Books in Reference (R)

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