000 -LEADER |
fixed length control field |
00604nam a2200217Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230216130839.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180712s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8120309618 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Author Mark |
TUL |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
TULL, Donald S. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del, I |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Remainder of title |
: measurement and method / |
Statement of responsibility, etc. |
[by] Donald S.Tull, Del I.Hawkins |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi |
Name of publisher, distributor, etc. |
PHI learning |
Date of publication, distribution, etc. |
1993 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 863 p. |
500 ## - GENERAL NOTE |
General note |
Glossary: p. G1-G19: Index: p. I1-I26. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Reference (R) |