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Marketing research (Record no. 25944)

000 -LEADER
fixed length control field	00536nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20190807160552.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190807b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	471552542
041 ## - LANGUAGE
Language of text/sound track	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Author Mark	AAK
DDC Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	AAKER, David. A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kumar, V
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Day, George, S
245 ## - TITLE STATEMENT
Title	Marketing research
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	John Wiley
Date of publication, distribution, etc.	1995
300 ## - PHYSICAL DESCRIPTION
Extent	xvi,783 p.
500 ## - GENERAL NOTE
General note	Include Glossary
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Total Checkouts	Full call number	Accession Number	Date last seen	Date last checked out	item type
Main Library	Main Library	Science & Technology	2018-07-16	Not Known	0.00		658.8 AAK	136431	2018-07-16		Books in Stacks (S)
Management and Commerce	Management and Commerce	Science & Technology	2018-08-09	Not Known	400.00	1	658.83 AAK	203919	2023-05-12	2023-05-08	Books in Reference (R)
Management and Commerce	Management and Commerce	Science & Technology	2018-07-16	Not Known	0.00		658.8 AAK	136430	2018-07-16		Books in Stacks (S)

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