AAKER, David. A Kumar, V Day, George, S
Marketing research - 5th ed. - New York John Wiley 1995 - xvi,783 p.
Include Glossary
471552542
Marketing research
658.83 / AAK
Marketing research - 5th ed. - New York John Wiley 1995 - xvi,783 p.
Include Glossary
471552542
Marketing research
658.83 / AAK