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Marketing communication: principles and practice (Record no. 25845)

000 -LEADER
fixed length control field 00416nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 415230403
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Author Mark VAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Varey, Richard J.
245 ## - TITLE STATEMENT
Title Marketing communication: principles and practice
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 389 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type
        Management and Commerce Management and Commerce Science & Technology 2018-08-09 Not Known 10906.25 658.802 VAR 243683 2018-07-13 Books in Reference (R)
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 10906.25 658.802 VAR 243684 2018-07-16 Books in Reference (R)
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 10862.50 658.8 VAR 224836 2018-07-16 Books in Reference (R)
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