Varey, Richard J.
Marketing communication: principles and practice - 15th ed. - London Routledge 2002 - xxv, 389 p.
415230403
Communication in marketing
658.802 / VAR
Marketing communication: principles and practice - 15th ed. - London Routledge 2002 - xxv, 389 p.
415230403
Communication in marketing
658.802 / VAR