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Essentials of marketing research / (Record no. 14875)

000 -LEADER
fixed length control field 00584nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230215153629.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131502813
041 ## - LANGUAGE
Language of text/sound track English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Author Mark ZIK
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, W.G.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Babin, Barry
245 ## - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. [by] William G.Zikmund, Barry J.Babin
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 414 p.
500 ## - GENERAL NOTE
General note Includes glossary and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type Total Checkouts Date last checked out
        Main Library Main Library Science & Technology 2018-07-13 All Ceylon Distributors 843.75 658.83 ZIK 182037 2018-07-13 Books in Stacks (S)    
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 DSBI   658.83 ZIK 186681 2023-05-12 Books in Stacks (S) 1 2023-05-08
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 DSBI   658.83 ZIK 186682 2018-07-16 Books in Reference (R)    
        Management and Commerce Management and Commerce Science & Technology 2020-01-01 DSBI   658.83 ZIK 276004 2020-01-01 Books in Reference (R)    
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