Zikmund, W.G. Babin, Barry
Essentials of marketing research / [by] William G.Zikmund, Barry J.Babin - 3rd ed. - Australia Cengage Learning 2007 - xvii, 414 p.
Includes glossary and index.
8131502813
Marketing research
658.83 / ZIK
Essentials of marketing research / [by] William G.Zikmund, Barry J.Babin - 3rd ed. - Australia Cengage Learning 2007 - xvii, 414 p.
Includes glossary and index.
8131502813
Marketing research
658.83 / ZIK