| 000 -LEADER |
|---|
| fixed length control field |
00633 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201015094444.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200210b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118533338 |
| 041 ## - LANGUAGE |
|---|
| Language of text/sound track |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| DDC Edition number |
23 |
| Classification number |
658.872 |
| Author Mark |
PAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Phillips, Robbin |
| Role |
et al |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The passion conversation |
| Remainder of title |
: understanding, sparking, and sustaining word of mouth marketing |
| Statement of responsibility, etc. |
/ Robbin Phillips, Greg Cordell, Geno Church, And John Moore |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken |
| Name of publisher, distributor, etc. |
Jjohn Wiley & sons. |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 212 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4872 |
| Topical term or geographic name entry element |
Direct marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
99648 |
| Topical term or geographic name entry element |
Word-to-mouth-marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Stacks (S) |
