Phillips, Robbin
The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church, And John Moore - Hoboken Jjohn Wiley & sons. 2013 - xii, 212 p.
9781118533338
Direct marketing
Word-to-mouth-marketing
658.872 / PAS
The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church, And John Moore - Hoboken Jjohn Wiley & sons. 2013 - xii, 212 p.
9781118533338
Direct marketing
Word-to-mouth-marketing
658.872 / PAS