| 000 -LEADER |
|---|
| fixed length control field |
00746nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191125111331.0 |
| 008 - Submission date |
|---|
| fixed length control field |
191125b ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.827 DIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
98516 |
| Personal name |
Denesh Kumar, S. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai |
| Remainder of title |
Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management |
| 260 ## - Place & TD producing Institution Name |
|---|
| Place of TD producing Institution |
TamilNadu |
| Name of TD producing Institution |
Bharathiar University |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
162 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2209 |
| Topical term or geographic name as entry element |
Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
98517 |
| Topical term or geographic name as entry element |
Product placement- mass media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
97945 |
| Topical term or geographic name as entry element |
Consumer behaviour |
| 720 ## - Added Entry-Uncontrolled Name |
|---|
| Name |
Dr. V. Hemanth Kumar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books - Use in Library (PR) |
