Denesh Kumar, S.
Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management - TamilNadu Bharathiar University 2018 - 162 p.
Brand name products
Product placement- mass media
Consumer behaviour
658.827 DIN
Impact of product placement in Indian movies on consumer buying behaviour-a study with reference to Chennai Thesis submitted to Bharathiar University in partial fulfillment of the requirements for the Degree of Doctor of Philosophy in Management - TamilNadu Bharathiar University 2018 - 162 p.
Brand name products
Product placement- mass media
Consumer behaviour
658.827 DIN