Loudon, David L. Della Bitta, Albert J.
Consumer behavior : concepts and applications / [by] David L.Loudon, Albert J.Della Bitta - 4th ed. - New Delhi Tata McGraw-Hill 2006 - xxiii, 788 p.
Includes index.
70473811
Consumer behavior
658.8342 / LOU
Consumer behavior : concepts and applications / [by] David L.Loudon, Albert J.Della Bitta - 4th ed. - New Delhi Tata McGraw-Hill 2006 - xxiii, 788 p.
Includes index.
70473811
Consumer behavior
658.8342 / LOU