KOTLER, Philip
Marketing management: analysis, planning, and control /[by] Philip Kotler - 4th ed. - USA Prentice-Hall 1980 - 722 p.
Includes index.
876920539
Marketing management
658.8 / KOT
Marketing management: analysis, planning, and control /[by] Philip Kotler - 4th ed. - USA Prentice-Hall 1980 - 722 p.
Includes index.
876920539
Marketing management
658.8 / KOT