TY  - BOOK
AU  - Belch George E.
AU  - Belch, Michael, A
AU  - Purani, Keyoor
TI  - Advertising and Promotion: : an integrated marketing communication perspective 
SN  - 70144966
U1  - 658.82 23
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Sales promotion
N1  - Includes Index
ER  -