Belch George E. Belch, Michael, A Purani, Keyoor <br/><br/>
Advertising and Promotion  : an integrated marketing communication perspective / 
[by] George E.Belch, Michael A.Belch, Keyoor Purani 
 - 7th ed. 
 - New Delhi  Tata McGraw-Hill  2010 
 - xxxiii, 1075 p. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>70144966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  / BEL