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Advertising and Promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani

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Language: English Publication details: New Delhi Tata McGraw-Hill 2007Edition: 7th edDescription: xxxiii, 1075 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Main Library Science & Technology	S	658.82 BEL (Browse shelf(Opens below))	Available		186660
Books in Reference (R)	Management and Commerce Science & Technology	R	658.82 BEL (Browse shelf(Opens below))	Available		186661

Includes glossary and index.

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