Advertising and promotion: an integrated marketing communications perspective / George E.Belch, Michael A.Belch

By: Language: English Series: The McGraw - Hill/ Irwin series in marketingPublication details: New Delhi Tata McGraw-Hill 2004Edition: 6th edDescription: xxvi, 779 pISBN:
  • 72314451
Subject(s): DDC classification:
  • 659.1 BEL 23
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Item type Current library Collection Call number Status Date due Barcode
Books in Stacks (S) Books in Stacks (S) Management and Commerce Science & Technology S 659.1 BEL (Browse shelf(Opens below)) Available 245955

includes glossary and indexes

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