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From brand vision to brand evaluation: strategically building and sustaining brands / [by] Leslie de chernatony

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Publication details: Oxford Butterworth-Heinemann 2001Description: xv, 293 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books in Stacks (S)	Management and Commerce Science & Technology	S	658 DEC (Browse shelf(Opens below))	Available		146628

Includes index.

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