Marketing (Record no. 185875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250108085610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241231b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077861032 |
| 041 ## - LANGUAGE | |
| Language of text/sound track | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition number | 23 |
| Classification number | 658.8 |
| Author Mark | KER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. [et al.] |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw Hill Education |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliv, 740 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 124117 |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books in Reference (R) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Price | Total Checkouts | Full call number | Accession Number | Date last seen | item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agriculture Library | Agriculture Library | Science & Technology | 31/12/2024 | Individual Donor | 1400.00 | 658.8 KER | 305336 | 31/12/2024 | Books in Reference (R) |