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The Marketing Accountability Imperative: driving superior returns on marketing investments / Michael E. Dunn, Chris Halsall

By: Contributor(s): Publication details: San Francisco Jossey-Bass 2009Description: xiv, 450 pISBN:
  • 9780787998325
Subject(s): DDC classification:
  • 658.8 DUN 23
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books in Stacks (S) Books in Stacks (S) Main Library Science & Technology S 658.8 DUN (Browse shelf(Opens below)) Available 198591
Books in Reference (R) Books in Reference (R) Management and Commerce Science & Technology R 658.8 DUN (Browse shelf(Opens below)) Available 198589
Books in Stacks (S) Books in Stacks (S) Management and Commerce Science & Technology S 658.8 DUN (Browse shelf(Opens below)) Available 198590
Books in Reference (R) Books in Reference (R) Management and Commerce Science & Technology R 658.8 DUN (Browse shelf(Opens below)) Available 188664

Includes bibliography and index.

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