| 000 | 00624nam a2200229Ia 4500 | ||
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| 999 |
_c9933 _d9933 |
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| 005 | 20211217132146.0 | ||
| 008 | 190809b ||||| |||| 00| 0 eng d | ||
| 020 | _a025609196X | ||
| 041 | _aEN | ||
| 082 |
_a659.1 _bBOV _223 |
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| 100 | _aBovee, Courtland L. | ||
| 100 | _aArens, William F. | ||
| 245 |
_aContemporary advertising / _c[by] Courtland L.Bovee, William F.Arens |
||
| 250 | _a4th ed. | ||
| 260 |
_aBoston _bIrwin _c1992 |
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| 300 | _axxxi, 718 p. | ||
| 440 | _aThe Irwin series in marketing | ||
| 500 | _aGlossary: p. G 1-G 22; Index: p. I 1-I 16 | ||
| 509 | _aNS | ||
| 650 | _aAdvertising | ||
| 942 | _cS | ||