000 00575nam a2200205Ia 4500
999 _c9917
_d9917
005 20220119134154.0
008 180712s9999 xx 000 0 und d
020 _a256133603
082 _a658.8342
_bARN
_223
100 _aARNOLD, Eric
100 _aPrice, Linda
100 _aZinkham, George
245 _aConsumers /
_c[by] Eric Arnold, Linda Price, George Zinkham
260 _aBoston
_bMcGraw - Hill
_c2002
300 _axviii, 750 p.-
440 _aMcGraw-hill/Irwin series in marketing
500 _aIncludes index.
650 _aConsumer psychology
942 _cS