000 00488nam a2200181Ia 4500
999 _c9910
_d9910
005 20220211143345.0
008 180712s9999 xx 000 0 und d
020 _a340174668
082 _a658.8
_bBOL
_223
100 _aBOLAND, R.G.A.
100 _aOxtoby, R.M.
245 _aConsumer marketing: language and concepts
260 _aLondon
_bEnglish Universities press
_c1974
300 _aviii, 101 p.
500 _aIncludes glossary.
650 _aMarketing Management
942 _cS