000 00449nam a2200169Ia 4500
008 180712s9999 xx 000 0 und d
020 _a72864877
082 _a658.8342
_bPET
100 _aPETER, J Paul
245 _aConsumer behavior and marketing strategy
250 _a7th ed.
260 _aBoston
_bMcGraw-Hill
_c2005
300 _axxv, 578 p.-
440 _aMcGraw-Hill/Irwin series in marketing
650 _aConsumer behavior
942 _cS
999 _c9890
_d9890