| 000 | 00416nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a875844448 | ||
| 082 |
_a658.8 _bCES |
||
| 100 | _aCespedes, Frank V. | ||
| 245 | _aConcurrent marketing: integrating product, sales and service | ||
| 260 |
_aBoston _bHarvard Business School Press _c1995 |
||
| 300 | _axxvii, 307 p. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||
| 999 |
_c9702 _d9702 |
||