000 00371nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a131430823
082 _a658.8
_bCZE
100 _aCzepiel, John A.
245 _aCompetitive Marketing Strategy
260 _aNew Jersey
_bPrentice hall
_c1992
300 _axvii, 491 p.
650 _aMarketing-Management
942 _cS
999 _c9183
_d9183