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| 245 | _aCIM study text: strategic marketing management/ planning and control diploma paper 11 / | ||
| 250 | _a2nd ed. | ||
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_aLondon _bBPP Pub. _c2000 |
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| 300 | _axviii, 430 p. | ||
| 650 | _aMarketing | ||
| 942 | _cPR | ||