000 | 00508nam a2200193Ia 4500 | ||
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999 |
_c7749 _d7749 |
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005 | 20190805155454.0 | ||
008 | 190805b ||||| |||| 00| 0 eng d | ||
020 | _a9780470915851 | ||
041 | _aEN | ||
082 |
_a658.818 _bMUM _223 |
||
100 | _aMUMAW, Stefan | ||
245 | _aChasing the Monster Idea:the marketer's almanac for predicting idea epicness | ||
260 |
_aNew Jersey _bJohn Wiley _c2011 |
||
300 | _a217 p. | ||
500 | _aInclude Index | ||
509 | _aNS | ||
650 | _aSales forecastry | ||
942 | _cS |