000 00508nam a2200193Ia 4500
999 _c7749
_d7749
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008 190805b ||||| |||| 00| 0 eng d
020 _a9780470915851
041 _aEN
082 _a658.818
_bMUM
_223
100 _aMUMAW, Stefan
245 _aChasing the Monster Idea:the marketer's almanac for predicting idea epicness
260 _aNew Jersey
_bJohn Wiley
_c2011
300 _a217 p.
500 _aInclude Index
509 _aNS
650 _aSales forecastry
942 _cS