000 00409nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a8120327713
082 _a658.8
_bSRI
100 _aSRINIVASAN, R.
245 _aCase studies in marketing: the Indian context
250 _a3rd ed.
260 _aNew Delhi
_bPrentice-Hall
_c2005
300 _axviii, 306 p.
650 _aMarketing management
942 _cS
999 _c7272
_d7272