000 | 00530nam a2200181Ia 4500 | ||
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999 |
_c70853 _d70853 |
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005 | 20220602112913.0 | ||
008 | 180710s9999 xx 000 0 und d | ||
020 | _a62607 | ||
082 |
_a658.8 _bKEL _223 |
||
100 | _aKELLEY, Eugene J. | ||
245 |
_aMarketing planning and competitive strategy / _cby Eugene J.Kelley |
||
260 |
_aNew Delhi _bPrentice-Hall _c1976 |
||
300 | _axi, 132 p.- | ||
440 | _aPrentice-Hall foundations of marketing series | ||
500 | _aIncludes index. | ||
650 | _aMarketing management | ||
942 | _cS |