000 00587nam a2200217Ia 4500
999 _c6867
_d6867
005 20190809103055.0
008 190613b ||||| |||| 00| 0 eng d
020 _a9780470888018
041 _aEN
082 _a658.872
_bCES
_223
100 _aCesari, Rick
100 _aLynch, Ron
100 _aKelly, Tom
245 _aBuy now:
_bcreative marketing that gets customers to respond to you and your product
260 _aNew Jersey
_bJohn Wiley & Sons, Inc.
_c2011
300 _axiv, 224 p.
500 _aincludes index
509 _aNS
650 _aDirect marketing
942 _cS