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|---|---|---|---|
| 999 |
_c6336 _d6336 |
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| 005 | 20230216110314.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a70581592 | ||
| 082 |
_a659.1 _bSEN _223 |
||
| 100 | _aSENGUPTA, Subroto | ||
| 245 |
_aBrand positioning _b: strategies for competitive advantage _c[by] Subroto Sengupta |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi _bTata McGraw Hill _c2010 |
||
| 300 | _axiv, 297 p. | ||
| 500 | _aIncludes appendixes and index. | ||
| 509 | _aNS | ||
| 650 | _aAdvertising | ||
| 942 | _cR | ||