000			00414nam a2200145Ia 4500
008			180710s9999 xx 000 0 und d
020			_a235900
082			_a658.802 _bGOE
100			_aGoetsch, Hol
245			_aDeveloping, implementing, & managing an effective marketing plan
260			_aChicago _bAmerican Marketing Association _c1993
300			_axv, 249 p.
650			_aMarketing - Planning
942			_cS
999			_c61130 _d61130